Terms of Service

The Local · Effective 1 July 2026

1. Acceptance of these Terms

These Terms of Service (the "Terms") form a binding agreement governing your access to and use of The Local mobile application (the "App") and the loyalty and rewards program offered through it (the "Program"). By downloading, installing, creating an account in, or otherwise using the App, you acknowledge that you have read, understood, and agree to be bound by these Terms and by our Privacy Policy, which is incorporated by reference. If you do not agree, do not use the App.

2. Definitions

"Operator", "we", "us", "our" means Linkify Solutions Inc.
"Café" means The Local by Masrawy Inc., on whose behalf the App and Program are operated.
"App" means The Local mobile application and its supporting services.
"Member", "you" means an individual who creates or uses an account.
"Points" / "Rewards" means the loyalty benefits described in Section 9.

3. Who we are; the parties to this agreement

The App is provided and operated by Linkify Solutions Inc. ("Linkify", "we", "us", or "our") on behalf of The Local by Masrawy Inc. (the "Café"). This agreement is between you and Linkify. It is not an agreement with Apple Inc. or Google LLC, and, except as expressly stated in Section 14, those companies are not parties to it.

4. Eligibility

You must be at least 13 years of age to create an account or use the App, and you must have the legal capacity to enter into these Terms. By using the App, you represent and warrant that you meet these requirements and that the information you provide is accurate and complete. One account is permitted per person.

5. Your account and security

You are responsible for maintaining the confidentiality of your account and for all activity that occurs under it, including use of your member QR code. You agree to provide true, accurate, current, and complete information and to keep it up to date, and to notify us promptly of any unauthorized use of your account. You may not share, sell, or transfer your account. We may suspend or terminate accounts that we reasonably believe are inaccurate, compromised, or used in violation of these Terms.

6. Licence to use the App

Subject to your compliance with these Terms, we grant you a limited, personal, non-exclusive, non-transferable, non-sublicensable, revocable licence to download and use the App on a device that you own or control, solely for your personal, non-commercial use, and (for the Apple version) as permitted by the Usage Rules in the Apple Media Services Terms and Conditions. All rights not expressly granted are reserved.

7. Intellectual property

The App and all related software, content, designs, trademarks, and other intellectual property are owned by Linkify Solutions Inc. and its licensors and are protected by applicable laws. The names, logos, and marks of The Local by Masrawy are used under authorization from the Café and remain the property of their respective owners. You may not copy, modify, distribute, sell, lease, scrape, reverse-engineer, decompile, or create derivative works from the App except as permitted by law.

8. Acceptable use

You agree not to: (a) use the App or the Program for any unlawful, fraudulent, or abusive purpose; (b) create fake or duplicate accounts or manipulate points or rewards; (c) screenshot, reproduce, or attempt to replay a wallet barcode to obtain a benefit you are not entitled to; (d) attempt to gain unauthorized access to the App, other accounts, or our systems; (e) interfere with or disrupt the operation, security, or integrity of the App; (f) copy, scrape, reverse-engineer, or create derivative works except as permitted by law; or (g) violate any applicable law or the terms of any third-party service used with the App. We may suspend or terminate access for any violation.

9. Loyalty points and rewards

Points are earned on eligible in-store purchases when your member QR code is scanned at the Café's point-of-sale. Earning and redemption rules, point values, reward availability, and Program features may vary by branch and may be changed, limited, or discontinued at any time in our discretion.
Points and rewards are promotional and have no monetary or cash value. They are not your property, do not constitute a stored-value, gift-card, or account balance, and may not be sold, transferred, assigned, or redeemed for cash or any cash equivalent, except where required by applicable law.
Points expire after twelve (12) months of account inactivity (no earning or redemption activity).
Points and rewards are forfeited if your account is closed, deleted, suspended, or terminated.
We may adjust, withhold, or reverse points and rewards to correct errors or returns, or where we reasonably suspect fraud, abuse, or a violation of these Terms.

10. No payments in the App

The App does not process payments. All purchases are completed in store through the Café's point-of-sale and are governed by the Café. The App is a loyalty and rewards tool only.

11. Changes to the App and Program

We may modify, suspend, or discontinue the App, the Program, or any of their features at any time, with notice where required by law. We are not liable to you for any such change, except as required by applicable law.

12. Third-party services and links

The App interoperates with third-party services, including the Café's point-of-sale provider (Clover), Apple and Google (App distribution, push notifications, and wallet passes), and email delivery infrastructure. It may also link to third-party websites or services. Those services are governed by their own terms and privacy policies, and we are not responsible for them.

13. Termination

You may stop using the App and delete your account at any time within the App (Profile → Delete Account). We may suspend or terminate your access or account, with or without notice, if you breach these Terms, misuse the Program, or engage in fraud or unlawful conduct, or as required by law. On termination, your licence ends, your points and rewards are forfeited, and the provisions that by their nature should survive (see Section 27) will survive.

14. Apple-enabled software (App Store)

If you obtained the App from the Apple App Store, the following additional terms apply, and in the event of any conflict with the rest of these Terms, these terms govern with respect to the Apple version:

a) Acknowledgement. These Terms are between you and Linkify only, and not with Apple. Linkify, not Apple, is solely responsible for the App and its content. These Terms may not be inconsistent with the Apple Media Services Terms and Conditions. b) Scope of licence. The licence granted in Section 6 is non-transferable and limited to use of the App on any Apple-branded product that you own or control, as permitted by the Usage Rules in the Apple Media Services Terms. c) Maintenance and support. Linkify is solely responsible for providing any maintenance and support for the App. Apple has no obligation to furnish any maintenance or support services. d) Warranty. Linkify is solely responsible for any product warranties, whether express or implied, to the extent not effectively disclaimed. If the App fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price (if any) for the App; to the maximum extent permitted by law, Apple has no other warranty obligation with respect to the App. e) Product claims. Linkify, not Apple, is responsible for addressing any claims by you or a third party relating to the App or your use of it, including product-liability claims, claims that the App fails to conform to legal or regulatory requirements, and claims under consumer-protection or similar law. f) Intellectual property. In the event of any third-party claim that the App or your use of it infringes that party's intellectual property rights, Linkify, not Apple, will be solely responsible for the investigation, defense, settlement, and discharge of any such claim. g) Legal compliance. You represent and warrant that you are not located in a country subject to a U.S. Government embargo or designated as a "terrorist supporting" country, and that you are not listed on any U.S. Government list of prohibited or restricted parties. h) Developer contact. Questions, complaints, or claims regarding the App should be directed to Linkify at the contact details in Section 28. i) Third-party terms. You must comply with any applicable third-party terms of agreement when using the App. j) Third-party beneficiary. You acknowledge and agree that Apple, and Apple's subsidiaries, are third-party beneficiaries of these Terms, and that, upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

15. Google Play

If you obtained the App from Google Play, your use is also subject to the Google Play Terms of Service. This agreement is between you and Linkify, not Google.

16. Disclaimers

THE APP, ITS CONTENT, AND THE PROGRAM ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, MERCHANTABLE QUALITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE APP WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR CONDITIONS, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU.

17. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL LINKIFY, THE CAFÉ, OR THEIR RESPECTIVE AFFILIATES, DIRECTORS, OFFICERS, EMPLOYEES, OR SERVICE PROVIDERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATING TO YOUR USE OF OR INABILITY TO USE THE APP OR THE PROGRAM. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATING TO THE APP OR THE PROGRAM WILL NOT EXCEED ONE HUNDRED CANADIAN DOLLARS (CAD $100). NOTHING IN THESE TERMS EXCLUDES OR LIMITS ANY LIABILITY OR RIGHT THAT CANNOT LAWFULLY BE EXCLUDED OR LIMITED, INCLUDING UNDER APPLICABLE CONSUMER-PROTECTION LEGISLATION (SUCH AS THE ONTARIO *CONSUMER PROTECTION ACT, 2002* OR THE QUEBEC *CONSUMER PROTECTION ACT*).

18. Indemnification

To the extent permitted by applicable law, you agree to indemnify and hold harmless Linkify and the Café and their respective affiliates and personnel from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to your misuse of the App or the Program, your violation of these Terms, or your violation of any law or the rights of a third party. This Section does not apply to the extent such indemnification is prohibited by applicable consumer-protection law.

19. Dispute resolution

Informal resolution first. If you have a concern or dispute, please contact us at info-thelocal@linkifysolutions.com before commencing any formal proceeding. You agree to give us at least 30 days to resolve the matter informally, and most concerns can be resolved this way.

Arbitration and waivers (to the extent permitted by law). To the fullest extent permitted by applicable law, any dispute not resolved informally will be finally settled by binding arbitration on an individual basis, seated in Ontario, Canada; and, to the fullest extent permitted by applicable law, you and Linkify each waive any right to a trial by jury and any right to participate in a class, collective, consolidated, or representative proceeding.

Preservation of consumer rights. Nothing in this Section applies to, limits, or waives any right that cannot lawfully be waived. If you are a consumer in a jurisdiction whose law preserves your right to bring or participate in court or class proceedings — including Ontario under the *Consumer Protection Act, 2002* and Quebec under the *Consumer Protection Act* — that right is not affected by this Section, this Section's arbitration and class-waiver provisions do not apply to you to the extent prohibited, and nothing here prevents you from bringing a claim in a small-claims court or filing a complaint with a court, tribunal, or regulatory authority.

20. Governing law and jurisdiction

These Terms are governed by and construed in accordance with the laws of the Province of Ontario and the applicable federal laws of Canada, without regard to conflict-of-laws principles. Subject to Section 19, you agree to the exclusive jurisdiction of the courts located in Ontario, Canada. Nothing in this Section deprives you of the protection of the mandatory consumer-protection laws of your province of residence.

21. Feedback

If you provide us with suggestions, ideas, or other feedback about the App or the Program, you agree that we may use it without restriction or obligation to you, and you grant us a perpetual, irrevocable, royalty-free licence to do so.

22. Force majeure

We are not liable for any failure or delay in performance caused by events beyond our reasonable control, including acts of God, natural disasters, outages, network or provider failures, labour disputes, or governmental actions.

23. Electronic communications

You consent to receive communications, notices, and records from us electronically — including by in-App message, email, or push notification — and you agree that electronic communications satisfy any legal requirement that such communications be in writing. Commercial electronic messages, if any, are subject to your consent and include an unsubscribe mechanism as described in our Privacy Policy.

24. Notices

We may provide notices to you through the App, by email, or by push notification. You may provide notices to us at the contact details in Section 28.

25. Assignment

You may not assign or transfer these Terms or your account without our prior written consent. We may assign these Terms, in whole or in part, including in connection with a merger, acquisition, reorganization, or sale of assets.

26. Severability; entire agreement; waiver

If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full force and effect. These Terms, together with the Privacy Policy, constitute the entire agreement between you and us regarding the App and supersede any prior agreements. Our failure to enforce any provision is not a waiver of our right to do so later.

27. Survival

Sections that by their nature should survive termination — including Sections 7 (Intellectual property), 9 (as to accrued forfeiture), 14 (Apple-enabled software), 16 (Disclaimers), 17 (Limitation of liability), 18 (Indemnification), 19 (Dispute resolution), 20 (Governing law), and 21 (Feedback) — will survive.

28. Changes to these Terms; contact

We may modify these Terms from time to time. Material changes will be posted here with an updated effective date and, where appropriate, communicated within the App. Your continued use of the App after a change takes effect constitutes your acceptance of the revised Terms.

Questions about these Terms may be directed to:

Linkify Solutions Inc., operator of The Local rewards app Email: info-thelocal@linkifysolutions.com Mail: 2275 Britannia Rd W, Units 19 & 20, Mississauga, Ontario, L5M 2G6, Canada